Hello and welcome!
I’m thrilled you’re contributing for Fitness Reloaded! The following tips will help you:
- Write articles that draw people in
- Better navigate WordPress
- Better collaborate with me
- Work with media (images, videos)
Also, for the legal stuff check out the Terms (scroll to the bottom).
So here we go…
Write articles that draw people in
Pitch: Deciding the topic/positioning
FR appeals to mainstream consumers. These people are not necessarily scientists. They are just people who want to live healthier.
When writing an article ask yourself – will my aunt/cousin care about this? Have I ever received a question about this matter? Why is it important for someone to learn the answer to this question?
So say you want to talk about phthalates. Nobody cares about phthalates, because most people haven’t even heard the terminology.
Yet, many people wonder if plastic bottles are safe. Dang! You got your subject.
Another example. Say you want to talk about how important consistency is in getting in shape.
Do you start out by talking about consistency? God forbid, no. You start out talking about what people really think about – results (lose weight, lifted butt, make an impression on your wedding, give a good example to your kids, etc)
And now that you have a better sense of the angle of the article, it’s time to start writing.
Drawing people in
Let’s start with some (non-verified) facts:
- 80% of people won’t read the article, only the headline
- 80% of people will only read the beginning of the article
- 80% of the people who will actually read the article will only scan (i.e., read headlines and skim)
- so the people who will actually read the whole thing thoroughly are very few
Now you know why it’s important to draw people in – otherwise people will just click the “back button.”
In your first 2-3 sentences, make a statement about what you’ll be teaching people. Show them the angle.
Then immediately move into explaining why people should know. For instance, “I thought I needed to achieve X. I had to go through Y and Z to achieve X. Then I learned I didn’t even need to achieve X. I was wrong.”
In this fictional example Y and Z and the consequences of you believing you needed X. So other people who also think the same suffer from those consequences too and would love to get rid of them! Well, let them know how to do it differently in your article 🙂
Other ways to talk about why is to increase desire. E.g., say you want to talk about health (or disease). You talk about the next time they’ll visit their doctor and their doctor will be looking at their lab results and actually smile.
“The doctor will look at the results, smile, and then look at you and say “Well done Jackie, you’re off to a good start! You’re so happy and can’t wait to leave the room, call your husband and share with him the good news”
This story makes people who are in the same situation as Jackie think “YES! I want that!” Now you’ve increased desire and people can’t wait to read the article!:)
Share a personal story
We’re all people. Never leave yourself outside. Sharing your personal story will help people relate to you, plus it’s often a great way to explain the “why” I just talked about.
Better Navigate WordPress
1. Sometimes when you copy-paste to wordpress, <div> tags show up. You can discover those when you click on the “text” rather than the “visual” tab. These tags cause formatting problems and change the fonts, so they need to be removed.
- Try copy-pasting when the “text” rather than the “visual” tab is active.
- If you’ve already copy-pasted, then click on the “text” tab and remove <div> and </div> tags. You may also need to delete <span> and </span> tags.
2. Click on “preview” when you want to see how an article will look like.
3. Use one or a max of two h2 (heading 2). All other titles will be h3 ( heading 3), or just plain bold.
4. Put link on words rather than copy-pasting the link. E.g., CDC, vs. CDC (http://www.cdc.gov/cancer/
An easy way to create internal links is to mark the most relevant word(-s), e.g., pesticides. Click on the link button. Then on the window that shows up search for pesticides. Select the pesticides article, and done!
Finally, instead of copy-pasting the link add, e.g., (source: CDC) at the end of the sentence.
5. Use blockquotes (button on toolbar) for quotes and remove “”.
6. Paragraphs should not be longer than 3 sentences.
1. To pitch an idea, “add new post” and write a possible title and an outline under “pitch” status. E-mail me about it so I can take a look.
2. Change status to “draft” if you’ve already written the article and want me to review it. Also on the top right in the “Edit Post” page, you’ll find a checklist named “Editorial Metadata”. Please use it as you write an article, it’s meant to help both you and me stay on track.
3. There’s an Editorial Comments section in the “Edit Post” page. I’ll be putting my comments/feedback there.
4. In the Editorial metadata you’ll notice that my responsibility is to target the article around a keyword. This will help the article rank on Google search so more people will read it.
Work With Media: Pictures and Videos
Where to find pictures
I’m starting each article with a picture on top. I usually search flickr creative commons for images that only require attribution. When I use an image from flickr I put in (credit: [cropped from] [linked name]) in the caption.
Copyright is of utmost importance. Make sure you have the right to use the image that you picked. If you find an image that you like in another site, check out the Terms and Conditions to learn about their copyright policies. If the image is copyrighted, e-mail the author and ask for permission. If you don’t get it, use another image.
Same restrictions apply when you share a video: make sure it’s ok. If you’re creating your own video and using background music, again make sure you have the copyright permission to use the music.
To add pictures in the text, use the image icon to upload the pic. Before you upload it use tinypng.com to reduce image size. Put caption or source in the caption area that shows up. Don’t forget to select an image as “featured.”
To embed a video, take the “iframe” code, click on the “text tab, and put it within those tags: <div class=”video-container”> </div>.
So on the text tab, this will look like this:
<iframe width=”960″ height=”720″ src=”https://www.youtube.com/embed/FMiYgjsM5mM” frameborder=”0″ allowfullscreen></iframe></div>
- The default width/height ration is 1.778. Crop image accordingly.
- Width is 900px for images that go on top.
- For all other images width is 850px. Those images can have a different width/height ratio.
- Don’t forget to use tinypng.org before you upload an image.
- Min width is 850px.