Organic Food Isn’t Better For Kids, So Why Do Moms Keep Buying It?

I became a mom in San Francisco, where city regulations require mothers to hire doulas and take eight weeks of intensive hypnobirthing classes.* So when my breastfed baby began to eat solid food, there was really only one path forward.

I insisted on feeding my baby veggies that were always organic and, of course, mashed lightly with my own fingers (Mash don’t puree! Purees are the gateway drug to helicopter parenting!).

I also remember a very lengthy interview with the butcher at my neighborhood Whole Foods to discuss where the cows were from and what they were fed. Yes, I was that mom.

At the time, it didn’t occur to me to question whether organic was indeed a better choice. I believed the foundational myths that have been instrumental to the organic industry’s success. I believed that “organic” meant more nutrition, less impact on the planet and, most importantly, ‘grown without pesticides.’

I wasn’t trying to be trendy. I came to these conclusions after reading multiple articles in mainstream newspapers and news outlets with headlines like Organic Milk Higher in Vitamins or Parents with Pesticide Fears Turn to Organic Baby Food. Given the information readily available to me, my assumptions were pretty reasonable.

Have the headlines changed since 2006? Not really. Add in an intellectually unhealthy mix of Dr. Oz, the Food Babe and Nutritarian Nancy and these organic myths have become as difficult to destroy as a superweed.

Still, in recent years, claims about organic food have found themselves subject to a higher level of scrutiny. I’ve changed my mind about organic food and I’m not alone. I’ve learned the facts: studies show equivalent nutritional benefitsorganic isn’t pesticide-free and, oh yeah, Americans should really calm down about pesticides on their food anyway.

Even though our numbers are growing, skeptical consumers are a drop in the bucket compared to the growth of the organic industry. Sales of organic produce, meat and packaged foods continue to skyrocket.

More moms than ever are buying organic food, some even insisting on an exclusively organic diet for their families. The question is why?

Organic food is…?

While the organic industry is a booming one, many consumers buy organic even though they don’t actually know what it means. You might assume the problem is PhD-from-Google-University scholarship, but most moms just don’t have the time or interest to to read every study conducted on organic food.

If their Facebook friends haven’t shared it, it may as well not exist.

The Pesticide-Free Myth

organic food kids

Most moms — particularly new moms — are worried about exposing their kids to dangerous chemicals, toxins and pesticides. Fear drives spending, whether it’s BPA-free plastic toys, natural baby shampoo or organic produce.

Natural and organic industries target moms because they know we’d rather spend more if it brings us peace of mind, even if the risk turns out to be overhyped. When it comes to our kids, we’d always rather be safe than sorry.

The belief that organic food is pesticide-free and, therefore, safer is one of the most common reasons that moms buy organic food. The truth? Organic farmers do use pesticides, and they use them liberally.

Although most (but not all) organic-approved pesticides are natural in origin, it’s important to keep in mind that natural doesn’t always mean less toxic. And organic crops are frequently more susceptible to deadly pathogens like E coli.

On the other hand, I don’t want to start a mass panic about organic food either. Whether we’re talking about organic or conventional pesticides, moms can relax. Our food is actually pretty safe.

Organic Farmers Are Real People, Not Factory Farms!

‘Big Organic’ as an industry has done an excellent job perpetuating the myth that “organic” means it came from an idyllic old-fashioned, small family farm. Many consumers see organic as an alternative to those dreaded “factory farms” but, in reality, both organic and conventional farms are a mix of large-scale and small operations

It’s also a myth that most conventional farms are owned by giant corporations. The vast majority of farms, whether organic or not, are family-owned. Plenty of American conventional farmers have been in the business of farming for multiple generations.

Tip: If you have questions about farming, Ask the Farmers!

Even the assumption that farms are either exclusively organic or exclusively conventional isn’t always true. Some farmers grow a mix of organic and conventional crops. 

I Care About The Planet, Don’t You?

Many environmentally conscious moms want to teach their children to take care of the planet. They might recycle or plant a backyard garden, take part in a neighborhood clean up day or bike to work instead of drive.

Those same moms might also want to buy organic because they assume it’s better for the environment. Well, the truth is far more complicated. Organic farming methods do have some benefits, like reducing soil erosion, for example, that could even be used in tandem successfully with conventional methods. But for high-demand crops like corn, soy, rice or wheat, organic yields simply do not match conventional so we end up having to use more land to grow the same number of crops.

And the bias against GMO crop solutions and other beneficial technologies means that organic farms are rejecting sensible solutions based purely on ideology. Organic activist groups have successfully demonized biotech for all consumers, and that’s not going to save any of us.

I want to see an innovative and sustainable food system that includes a wide variety of agricultural approaches — small and large farms, organic methods and biotech solutions.

“Organic” Became A Status Symbol

Moms who buy exclusively organic — whether it’s produce, meat or even clothing — have been duped into chasing after a very expensive lifestyle. The organic industry has done an excellent job disguising the higher cost behind lies and clever half-truths about health and environmental benefits. Organic food then becomes a necessary expense, a kind of ethical status symbol for the environmentally conscious.

There tend to be two types of organic moms — the luxury organic moms who shop at Whole Foods and bargain shoppers who love finding a deal on organic bananas at stores like Costco.

Luxury organic moms want to feel like they’re giving their kids the very best. Bargain-loving organic moms want that too, but they also want to feel like they’re shopping smart. They pick and choose their organic choices based on lists from the Environmental Working Group, unconcerned or unaware that the EWG’s Dirty Dozen lists have been widely criticized by scientists.

I Fed My Family Organic Food For Three Months, You Won’t Believe What Happened Next!

Some moms buy organic food because it makes them feel empowered. Zen Honeycutt, founder of organic activist group Moms Across America, claims to have cured her child’s food allergies and autism with an all-organic diet. Honeycutt has built an entire career peddling highly dangerous and false claims to worried moms everywhere.

Stories of similar “cures” run rampant throughout the Moms Across America community. And any mom who disagrees with them is poisoning her children. These women are shameless.

To Zen and anyone else who is still confused: you can’t cure autism or food allergies with an organic diet.

But it’s not just activist groups like Moms Across America. Lots of articles go viral with false claims about the benefits of an organic diet.

For example, a widely shared article about a study sponsored by a Swedish organic grocery chain claimed that a family had ingested less pesticides on an organic diet as compared to one with conventional food. The only problem is that the tests only measured for conventional pesticides, not organic, without any discussion or comparison of these pesticides and their actual risk.

And that’s just one example. Moms are constantly bombarded with an unstoppable stream of junk science. It takes a great deal of time and effort to find the facts.

No More Guilt: Buy What You Like

To my fellow moms: I’m not suggesting you never buy organic food for your kids again. Some days it’s the only option available at my local grocery store and, besides, I still have a soft spot for the organic farmer at my neighborhood farmer’s market. If the tomato tastes better and it’s within your budget, go ahead and buy it.

I just want moms to understand that they don’t have to buy organic food and they shouldn’t make anyone else feel like that either. It isn’t healthier, safer or better for the environment. You can stop competing with the sanctimommy in the bio-diesel powered minivan in front of you. Buy your food because it tastes good. I know, radical idea.

How often do you buy organic food for your kids? Why? 

*Not a real regulation.


Why This Mom Boycotts Organic and Will Never Shop at Whole Foods, Kavin Senapathy, Grounded Parents, December 19, 2014

Dangour, AD, et al, Nutritional quality of organic foods: a systematic reviewAm J Clin Nutr. September 2009

The Risk Monger’s Dirty Dozen — 12 highly toxic pesticides approved for use in organic farming, David Zaruk, The Risk Monger, November 12, 2015

Sales From Organic Farms Up 72 Percent, USDA Reports, Natural Agricultural Statistical Service (NASS) press release, September 17, 2015

Americans Will Pay More For Organic, But They Also Have No Idea What “Organic” Means, Sydney Brownstone, Co.Exist, November 2014

How “Scary” Sells With Fear Based Marketing, Barry Moltz, Small Business Trends, April 22, 2014

Bruce Chassy et al, Organic Marketing Report, Academics Review, pages 7-9

CFR §205.600§205.607: National Organic Program, The National List of Allowed and Prohibited Substances

The Role of Organic Pesticides in California, Steve Savage, Forbes

§CFR 205.601: Synthetic substances allowed for use in organic crop production.

Mukherjee, A, et al, Preharvest evaluation of coliforms, Escherichia coli, Salmonella, and Escherichia coli O157:H7 in organic and conventional produce grown by Minnesota farmersJ Food Prot. 2004 May;67(5):894-900.

Organic Farming Causes 200 Instances of Serious Food Poisoning, Lee Silver, Science 2.0, March 6, 2007

Are lower pesticide residues a good reason to buy organic? Probably not., Christie Wilcox, Scientific American blog, September 24, 2012

2012 Census of Agriculture, Farms, Land and Value of Sales of Organic Agricultural Products: Certified and Exempt Organic Farms

2012 Census of Agriculture, Characteristics of All Farms and Farms with Organic Sales

2012 Census of Agriculture, Highlights, Family Farms, 97 percent of U.S. farms are family owned

Ask the Farmers!

Blended Organic-Conventional Farming Could Feed World, Steve Baragona, Voice of America, June 29, 2012

Beyond ‘romance’ of organics: 6 ignored sustainable practices organic proponents should embrace, Steve Savage, Genetic Literacy Project, March 16, 2015

Paul Maeder et al, Soil Fertility and Biodiversity in Organic FarmingScience 31 May 2002: Vol. 296 no. 5573 pp. 1694-1697

Mythbusting 101: Organic Farming > Conventional Farming, Christie Wilcox, Scientific American blog, July 18, 2011

How wrong is the latest “Dirty Dozen” list?, Steve Savage, Biofortified.org, May 19, 2103

Organic food can cure autism from GMOs? More ‘quack science’ from Dr. Oz, Kavin Senapathy, Genetic Literacy Project, September 25, 2014

This experiment shows what happens to your body when everything you eat is organic, Jeff Beer, Co.Create, May 5, 2015

Bad Chart Thursday: Organic Cherry Picking, Melanie Mallon, Skepchick, May 7, 2015

Image credit: cropped from Another LunchCC BY 2.0

Related Articles


Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

    1. Thank you for the link to Brian’s podcast, Heidi. I don’t suppose that is “the” Brian Dunning of the “Dunning-Kruger Effect?” Either way, looks like I have a lot of listening to catch up on.

    2. No, that is David Dunning, but what an interesting Effect. I am surprised it wasn’t determined earlier that 1999. I would not be surprised to learn Brian and David are related.

  1. Jenny, what a well-written and excellently-referenced article. I’ll definitely be sharing it as I can!

    Not sure if we had connected early enough in 2015 for you to have seen this article that I published on my dental blog about my journey towards organic and then back to feeling safe and confident in our food supply: http://www.smilesbypayet.com/2015/04/why-i-dont-buy-organic-food/ It’s not really a reference article like yours or those from Heidi, but it’s my story of how I kind of fell for the organic myths and was then saved from them, so-to-speak.

  2. Very interesting Jenny. This piece – and your recent Salon piece as well – so closely mirrors all the industry talking points about food & ag that it begs numerous important questions.

    Do you receive any sponsorship or compensation for your writing from food & agricultural interests? Or are you simply fishing for such sponsorship? Coca Cola, Monsanto, and the Grocery Manufacturer’s Association have all been busted in recent years planting industry propaganda via helpful and compensated bloggers and professional writers.

    If you’ve not yet hit them up, then you should. You’ve adequately restated their work to give their talking points your own voice, while repainting those dedicated to the organic movement as elitist, which is at the top of the industry playlist.

    Food/Ag industry mouthpiece is a booming industry – best of luck with your career choice.

    1. Do you honestly believe that every mother who thinks we don’t have to buy organic is somehow a shill for the “industry”? If only. We are activists and writers and mothers and thinkers and any number of things. But we are not part of a grand conspiracy to poison the universe. To suggest otherwise shuts down all open and nuanced conversations. Some people actually call bullshit without getting a monetary compensation. Go figure.

  3. I would prefer to simply support local farmers who use natural methods to grow their food. It’s absurd that we pay as much as we do for earthbound greens that have travelled thousands of miles just to give us a meagre 20 calories per serving. I would rather pay a premium to the people growing greens out of their greenhouse and using compost from their own cows or chickens right next door.
    I like your article, it’s funny and makes light of the ever dogmatic better than thou attitude about food choices. But aside from that I think you’re missing the bigger picture here. We still desperately need to question the ecological impact of pesticide laden foods and unsustainable production methods. I think that’s where people who choose organic are headed to. We’re only just beginning to see the gaps in the food system and asking why are we buying apples from New Zealand when we can grow them in our own backyard. The only way to really trust where our food is coming from is to talk to the people that produced it, or to produce it ourselves. Even the UN recently declared that permaculture is the only way to feed the world. By relying on current production methods we are digging our own graves.

    I’ve worked in the organic fruit industry and know for fact that they do use natural pesticides containing plant compounds like neem instead of toxic petroleum bi-products, at least in Canada.

    1. By all means, support local organic farmers if you want, but be willing to admit that some fruits and vegetables would be unavailable or at least limited to certain times of year if it were not for the tons of organic produce that is imported from other countries, where organic standards are not always enforced as well as in the US and Canada. Also be willing to admit that organic does not ensure better quality, nutrition, safety, or environmental benefits over conventional food.

  4. Monsanto has steadfastly claimed that Roundup is harmless to animals and humans because the mechanism of action it uses (which allows it to kill weeds), called the shikimate pathway, is absent in all animals. However, the shikimate pathway IS present in bacteria, and that’s the key to understanding how it causes such widespread systemic harm in both humans and animals.

    The bacteria in your body outnumber your cells by 10 to 1. For every cell in your body, you have 10 microbes of various kinds, and all of them have the shikimate pathway, so they will all respond to the presence of glyphosate!

    Glyphosate causes extreme disruption of the microbe’s function and lifecycle. What’s worse, glyphosate preferentially affects beneficial bacteria, allowing pathogens to overgrow and take over. At that point, your body also has to contend with the toxins produced by the pathogens. Once the chronic inflammation sets in, you’re well on your way toward chronic and potentially debilitating disease. In the interview above, Dr. Seneff reviews a variety of chronic diseases, explaining how glyphosate contributes to each condition. So to learn more, I urge you to listen to it in its entirety. It’s quite eye-opening.

    The Overlooked Component of Toxicity

    The research reveals that glyphosate inhibits cytochrome P450 (CYP) enzymes, a large and diverse group of enzymes that catalyze the oxidation of organic substances. This, the authors state, is “an overlooked component of its toxicity to mammals.” One of the functions of CYP enzymes is to detoxify xenobiotics—chemical compounds found in a living organism that are not normally produced or consumed by the organism in question. By limiting the ability of these enzymes to detoxify foreign chemical compounds, glyphosate enhances the damaging effects of chemicals and environmental toxins you may be exposed to.

    1. Mercola as a source? A source that refers to Sennef, a COMPUTER scientist with ZERO up-to-date expertise in epidemiology and clinical biochemistry?

      Try harder next time…

    2. “For every cell in your body, you have 10 microbes of various kinds,
      and all of them have the shikimate pathway, so they will all respond to
      the presence of glyphosate! Glyphosate causes extreme disruption
      of the microbe’s function and lifecycle. What’s worse, glyphosate
      preferentially affects beneficial bacteria, allowing pathogens to
      overgrow and take over.”

      First off, all of the microbes in our bodies do not contain the shikimate pathway. But if they did, shouldn’t beneficial and harmful microbes be affected equally? Even if the shikimate pathway is inhibited in gut microbes, there are plenty of free amino acids in the digestive tract that the bacteria can absorb from their surroundings, so glyphosate would not have the same effect it has on plant cells.

      And really, Seneff and Mercola? The same Mercola who claimed that the tanning beds he sold did not increase skin cancer risk?


  5. GMO rots the gut and promotes tumors and cancer. Pesticdes are causing massive damage to health. And, organic is better for you. You better do a hell of a lot more research. I’ve done a lot. And, you are far from educated on the subject.

  6. I noticed that the ads at the top of the page here are always for pharmaceutical drugs. How interesting. Were you aware that prescription drugs kill more people each year than heroin and cocaine combined? (Those statistics come from the CDC) Anyway, just thought I’d point out that a review of 343 studies found that organic foods are more healthful than their conventionally grown counterpart.
    “After reviewing 343 studies on the topic, researchers in Europe and the United States concluded that organic crops and organic-crop-based foods contained higher concentrations of antioxidants on average than conventionally grown foods.”

  7. Interesting and i know at least partially true. But also interesting is that you and your references all refer to the fact that there are very few studies on the organic side as compared to many on the “conventional”.. so exactly whete do these facts come from if said studies are non-existent?